A letter to the editor ran in the Gainesville Sun to encourage area mothers to donate their baby’s umbilical cord blood. The letter encouraged mothers to donate their child’s cord blood because of its potentially life-saving properties. It also emphasized that there is no cost to donate to a public cord blood bank, and that it is safe for both mother and baby. Cord blood is collected immediately after a baby is born and does not interfere with labor or delivery in any way.