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My Social Strand
Bone marrow registry launches social media campaign
USA Today College
Story Summary
Reporter Clarissa Wei covered Be The Match’s launch of My Social Strand (
www.mysocialstrand.com
). Wei interviewed Kirstin Pollock, Miss Florida Spirit 2012 and a freshman at the University of Tampa Florida, who talked about her enthusiasm for the interactive website. Since the launch of My Social Strand, Be The Match’s Facebook page membership increased by nearly 30 percent.